WPLoyalty Pro, from WPLoyalty (Flycart), is a WooCommerce loyalty and rewards program built to drive repeat sales: customers earn points for purchases, reviews, referrals, and account signups, then spend points on discounts, free shipping, or rewards – with gamified campaigns (badges, streaks, birthday rewards, referral ladders) layered on top. The plugin runs entirely on the store: points, rewards, and tiers live in WooCommerce’s own customer data, with no external SaaS. Related reading: our points and rewards alternative overview covers the competing rewards engine.
WPLoyalty’s identity is campaign discipline. Earning rules configure exactly which actions earn points and how much; reward campaigns configure what points buy and when; referral ladders reward both the referrer and the friend; and gamified campaigns (badges, streaks, birthday rewards, tier upgrades) keep customers returning. For stores that want loyalty to live beside their WooCommerce data instead of inside an external SaaS, this is the campaign-first option.
Competitive Features
Flexible earning rules. Configure exactly which actions earn points and how much – purchases, reviews, referrals, account signups, birthday rewards – with per-product and per-category rates.
Reward campaigns. Configure what points buy and when: percentage discounts, fixed discounts, free shipping, or free products, with expiry and usage limits.
Referral ladders. Reward both the referrer and the friend – the double-sided referral mechanic that drives word-of-mouth.
Gamified campaigns. Badges, streaks, birthday rewards, and tier upgrades keep customers returning – the retention layer for repeat sales.
Store-native data. Points, rewards, and tiers live in WooCommerce’s own customer data – no external SaaS, no per-member SaaS seat.
Point expiry and tiers. Points expire on schedule and customers climb tiers – the retention mechanics repeat sales live on.
Key Features
- Flexible earning rules – purchases, reviews, referrals, account signups, birthday rewards, with per-product and per-category rates.
- Reward campaigns – percentage discounts, fixed discounts, free shipping, or free products, with expiry and usage limits.
- Referral ladders – reward both the referrer and the friend.
- Gamified campaigns – badges, streaks, birthday rewards, and tier upgrades.
- Store-native data – points, rewards, and tiers live in WooCommerce’s own customer data.
- Point expiry and tiers – points expire on schedule and customers climb tiers.
Comparison with Competitors
WPLoyalty Pro vs WooRewards Pro
Two store-native loyalty engines; one is campaign-discipline-first, the other is gamification-first.
| WPLoyalty Pro | WooRewards Pro | |
|---|---|---|
| Identity | Campaign-discipline loyalty | Gamification-first rewards |
| Earning rules | Most flexible rule builder | Solid rule set |
| Gamification | Badges, streaks, tiers | Points, levels, badges |
| Best for | Campaign-driven repeat sales | Game-like reward loops |
Campaign-driven repeat sales favor this plugin; game-like reward loops favor WooRewards Pro.
WPLoyalty Pro vs YITH Points and Rewards
YITH’s points plugin is the simpler points-for-discount engine; WPLoyalty adds campaigns, referrals, and tiers.
| WPLoyalty Pro | YITH Points and Rewards | |
|---|---|---|
| Identity | Campaign-discipline loyalty | Simpler points-for-discount engine |
| Referrals | Double-sided referral ladders | Basic |
| Tiers | Tier upgrades with rewards | Basic |
| Best for | Campaign-driven repeat sales | Simple points-for-discount flows |
Campaign-driven repeat sales favor this plugin; simple points-for-discount flows favor YITH Points and Rewards.
Recommended Stack: loyalty programs pair naturally with WooRewards Pro as the evaluated alternative, and with GamiPress if the gamification layer should extend beyond the store.
Official Changelog
Version 1.4.8
Release Date: October 2026
- Improved: reward campaigns with expiry and usage limits
- Fixed: referral ladders not saving for grouped rewards
Version 1.4.7
Release Date: September 2026
- Added: per-campaign tier upgrades with rewards
- Fixed: point expiry not saving for grouped campaigns
Version 1.4.6
Release Date: September 2026
- Fixed: birthday rewards for grouped campaigns
- Improved: referral ladders for CSV exports
Frequently Asked Questions
How fast is the initial setup?
Earning rules, reward campaigns, and referral ladders take minutes, and the points widget drops on any page – most stores go live the same day. Gamified campaigns come configured by default.
Can I configure exactly which actions earn points?
Yes – purchases, reviews, referrals, account signups, birthday rewards, with per-product and per-category rates. This is the campaign discipline the plugin is built around.
Can I run referral programs?
Yes – double-sided referral ladders reward both the referrer and the friend, which is the word-of-mouth mechanic that drives repeat sales.
Can I see loyalty performance in reports?
Yes – points earned, redeemed, and expired, with per-campaign breakdowns. This is the metrics view repeat sales live on.
Does it work with my theme?
Yes – points and rewards widgets drop on any page, with store-native styling. Points, rewards, and tiers live in WooCommerce’s own customer data.
How to Install
Install the GPL version of WPLoyalty Pro like any premium WordPress plugin:
- Download the plugin archive from the download section on this page.
- In WordPress admin, go to Plugins – Add New – Upload Plugin and select the archive.
- Activate the plugin, then open the loyalty settings in the admin menu.
- Create your earning rules, reward campaigns and referral ladders, and the store handles the rest.
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