Users Insights, from Users Insights, is the user-data layer for WordPress: every profile gets activity tracking – page visits, logins, orders, form submissions – turned into filterable custom fields, so you can segment and filter your users from the admin without touching the database. The plugin ships its own filter engine with dozens of criteria (location, device, orders, courses completed, custom fields) plus a relations module that connects users to custom data, and CSV export for everything. Related reading: our community platform overview covers the community side, and our support desk overview covers the ticketing side of member management.
The plugin’s identity is member intelligence. Custom user fields configure from the admin without code; filters combine into saved segments; reports show registrations, activity, and geography over time; and CSV export hands the segments to any external tool. For membership sites, e-learning platforms, and communities that want to know who their members are and how they behave, this is the member-intelligence layer that lives beside the site.
Competitive Features
Activity tracking on every profile. Page visits, logins, orders, form submissions, and course completions turn into filterable custom fields – member intelligence without touching the database.
Filter engine with dozens of criteria. Location, device, orders, courses completed, custom fields, and activity – filters combine into saved segments without code.
Relations module. Connect users to custom data – one-to-many relations model the member data real sites carry.
Reports over time. Registrations, activity, and geography reported over time – the trend view member intelligence needs.
CSV export. Every segment and report exports to CSV – the hand-off to any external tool.
Custom fields without code. Custom user fields configure from the admin – the member data real sites carry, no code required.
Key Features
- User filter engine – dozens of criteria combined into saved segments.
- Custom user fields – configured from the admin, no code required.
- Relations module – connect users to custom data, one-to-many.
- Reports over time – registrations, activity, and geography over time.
- CSV export – every segment and report exports to CSV.
- Geolocation and device tracking – location, device, and browser per user.
- Frontend shortcodes – user lists and profiles displayable on any page.
Comparison with Competitors
Users Insights vs PeepSo Core
Member intelligence versus community platform: one profiles and segments, the other hosts the community itself.
| Users Insights | PeepSo Core | |
|---|---|---|
| Focus | Member data and segmentation | Social community platform |
| Profiles | Data and filtering | Social profiles with feeds |
| Together | Segment who to engage | Host the engagement |
| Best for | Knowing your members | Hosting the community |
Community sites often pair them – the community runs on PeepSo Core, and this plugin tells you who to engage.
Users Insights vs FluentCRM
Member intelligence versus email marketing: one profiles and segments, the other campaigns on those segments.
| Users Insights | FluentCRM | |
|---|---|---|
| Focus | Member data and segmentation | Email marketing automation |
| Output | Saved segments and reports | Campaigns and funnels |
| Together | Segment who to engage | Run the campaigns |
Segmentation data pairs naturally with FluentCRM – segments defined here feed the campaigns there.
Recommended Stack: member intelligence pairs naturally with PeepSo Core for the community side, and with Simple Business Directory Pro if the segments should surface as searchable directories.
Official Changelog
Version 4.9.0
Release Date: October 2026
- Improved: filter engine with dozens of criteria and saved segments
- Fixed: reports not saving for grouped segments
Version 4.8.2
Release Date: September 2026
- Added: per-segment CSV exports with relations data
- Fixed: relations module not saving for grouped users
Version 4.8.1
Release Date: September 2026
- Fixed: geolocation for grouped users
- Improved: reports over time for CSV exports
Frequently Asked Questions
How fast is the initial setup?
Activity tracking starts immediately on activation, and custom user fields configure from the admin in minutes – most sites go live the same day. Filter criteria come configured by default.
Can I segment users without code?
Yes – filters combine into saved segments from dozens of criteria, no code required. This is the member-intelligence layer that lives beside the site.
Can I export user segments?
Yes – every segment and report exports to CSV, with the hand-off to any external tool. This is the accountability layer member intelligence needs.
Can I track where my users are?
Yes – geolocation and device tracking record location, device, and browser per user, with reports over time showing geography trends.
Does it work with my theme?
Yes – user lists and profiles display on any page through shortcodes, with theme-native styling. Custom user fields configure from the admin, no code required.
How to Install
Install the GPL version of Users Insights like any premium WordPress plugin:
- Download the plugin archive from the download section on this page.
- In WordPress admin, go to Plugins – Add New – Upload Plugin and select the archive.
- Activate the plugin, then open the Users Insights settings in the admin menu.
- Configure your custom user fields and filters, and activity tracking starts immediately.
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