FunnelKit Automations Pro is WooCommerce-first email and marketing automation – built by the same team behind FunnelKit’s funnel builder, and it shows. Where generic marketing automation plugins bolt WooCommerce onto a contact model, this plugin starts from store events: orders, subscriptions, cart abandonment, coupon usage, wishlist activity – and builds email sequences, follow-ups, and CRM-grade segmentation on top of that event stream. Related reading: our contact management in the same ecosystem overview covers the adjacent workflow.
The 3.8.x line reads like a platform hardening its integration surface: YITH Affiliates triggers, MasterStudy LMS enrollment actions, MemberPress membership states, Sublium subscription blocks, and – the underrated one – full abandoned-cart support for the WooCommerce Blocks checkout, which most cart-recovery plugins still miss. Segmentation matured into CRM territory with AND/OR contact filters and negative operators (“Not in the Last X Days”) across order, subscription, and engagement filters, letting you target contacts who never purchased, never opened, or never logged in. For a store that wants automation without outsourcing its customer data to a SaaS ESP, this is the strongest self-hosted option in the catalog.
Competitive Features
Store-event trigger library. Automations fire on WooCommerce events natively – order statuses, subscription states, cart abandonment (including Blocks checkout), coupon redemption – rather than via webhook glue.
CRM-grade segmentation. AND/OR contact filter logic, “Automation Completed (Days)” filters, negative operators across ~15 filter types, and audience filtering on the contact list – segmentation that behaves like a standalone CRM.
LMS and membership triggers. Native integrations with MasterStudy LMS, LearnDash (with a smarter “User Starts a Course” trigger firing on first activity), MemberPress, and Sublium subscriptions – the education/membership stack automated natively.
Bounce and deliverability tracking. Timestamped contact notes when Mailgun, SendGrid, SES, Postmark, SparkPost, Brevo, and others report bounces or spam complaints; soft-bounced contacts stay in broadcasts by default instead of being silently excluded forever.
YITH Affiliates integration. Triggers for affiliate signups, status changes, bans, and profile edits, with dedicated merge tags – affiliate program automation without a separate tool.
Safe workflow editing. Disable individual steps at runtime without deleting configuration; delete conditional paths surgically with automatic renaming; splits collapse cleanly when reduced to two paths.
Key Features
- Visual automation builder – email sequences with delays, conditions, splits, and goals on a visual canvas.
- Abandoned cart recovery – cart capture, recovery emails, prefilled fields, and payment-method restoration on Blocks checkout.
- Birthday and recurring campaigns – including a “First of Every Month” birthday option for cohort campaigns.
- Contact Form 7 support – form-submission triggers with field mapping, analytics, and lead notifications.
- Bulk automation enrollment – “Add to Automation” bulk action from the CRM contacts list.
- Visual Builder email blocks – Sublium subscription info and line-item blocks with installment-schedule breakdowns.
- PHP 8.4 compatibility – current-line runtime support for modern hosting.
Comparison with Competitors
FunnelKit Automations Pro vs FluentCRM Pro
Both self-host both CRM and automation – different emphasis in the same market.
| FunnelKit Automations Pro | FluentCRM Pro | |
|---|---|---|
| Center of gravity | WooCommerce store events | Broad CRM with tags/lists |
| Segmentation | Store-event filters + AND/OR logic | Tag/list-based, flexible |
| LMS integration | Native (MasterStudy, LearnDash) | Via integrations |
| Cart recovery | Blocks-checkout native | Via WooCommerce module |
| Best for | Store-first automation | Marketing-database-first |
If the store is the business, FunnelKit’s event model is tighter. If the organization runs a marketing database beyond the store, the broader CRM in FluentCRM Pro fits better.
FunnelKit Automations Pro vs MailPoet Premium
MailPoet pairs newsletter sending with basic automation; FunnelKit goes deep on workflows.
| FunnelKit Automations Pro | MailPoet Premium | |
|---|---|---|
| Automation depth | Visual workflows, splits, conditions | Simple sequences |
| Segmentation | CRM-grade filters | List/segment based |
| Email sending | Via SMTP providers | Built-in sending option |
| WooCommerce triggers | Extensive | Core events |
| Best for | Workflow-heavy stores | Newsletter-first shops |
Newsletter-centric stores may prefer MailPoet Premium‘s sending simplicity; workflow-driven stores need this depth.
Recommended Stack: automation generates segmented audiences – pairing the automations with WP-Lister Pro for eBay means eBay-sourced orders enter the same WooCommerce event stream the workflows run on.
Official Changelog
Version 3.8.5
Release Date: August 3, 2026
- New: disable individual automation steps at runtime; surgical deletion for conditional and split paths; “First of Every Month” birthday option; Contact Form 7 support; Sublium subscription blocks in the Visual Builder; “Not in the Last X Days” / “Not in the Period” operators across ~15 filters; timestamped bounce/spam complaint notes (Mailgun, SendGrid, SES, Postmark, SparkPost, Brevo, Mailjet, Elastic Email, SMTP.com); admin toolbar shortcut toggle
- Improvements: soft-bounced contacts included in broadcasts by default; Mailgun and SparkPost temporary failure handling improved
Version 3.8.2
Release Date: June 25, 2026
- New: YITH Affiliates integration (signup/status/ban/profile triggers, merge tags, audience rules); “Add to Automation” bulk enrollment from CRM; “Automation Completed (Days)” filter and workflow rule; MemberPress membership status field (Pending/Active/Suspended/Cancelled); selective branch deletion for conditional nodes
- Improvements: Sublium subscription rule labels clarified; PHP 8.4 compatibility
Version 3.8.1
Release Date: May 20, 2026
- New: MasterStudy LMS native integration; LearnDash “User Starts a Course” trigger on first activity; “Has Bought Subscription” filter; manual MemberPress enrollment; Sublium renewal payment-failed product selection; Divi 5 compatibility for Divi Forms events
- Improvements: “matches none of” operator for Purchased Product Tags condition; email tracking and export fixes
Frequently Asked Questions
Does it handle the new WooCommerce Blocks checkout for cart recovery?
Yes – full support shipped in the 3.8.2 line: cart capture, recovery emails, prefilled checkout fields, and restoration of the customer’s selected payment method. Most cart-recovery tooling still only covers the classic shortcode checkout, which makes this a differentiator for modern themes.
Can I automate my LMS or membership site with it?
Natively. MasterStudy LMS, LearnDash, MemberPress, and Sublium all have triggers and actions – course enrollment automation, membership state changes, renewal failure follow-ups. No webhook middleware required.
How does bounce handling work?
When your email provider reports a bounce or spam complaint, the plugin writes a timestamped note on the contact – supported across Mailgun, SendGrid, Amazon SES, Postmark, SparkPost, Brevo, Mailjet, Elastic Email, and SMTP.com. Soft bounces no longer permanently exclude contacts from broadcasts, fixing a common deliverability footgun.
Can I target people who did NOT do something?
Yes – the 3.8.5 release added “Not in the Last X Days” and “Not in the Period” operators across roughly 15 filter types (orders, subscriptions, email engagement, logins, automations), which is the standard win-back segmentation pattern: contacts who never purchased or never opened.
Is my contact data stored on my own server?
Yes – contacts live in your WordPress database. Email sending routes through your configured provider (SMTP or API-based), but the CRM, automation state, and segmentation data stay self-hosted, which is the data-control argument over SaaS ESPs.
How does it relate to FunnelKit Funnel Builder?
They are separate plugins from the same team: the funnel builder handles checkout pages, upsells, and order bumps; Automations handles email/marketing workflows. They share design philosophy and integrate, but Automations runs standalone – the funnel builder is not a dependency.
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