Marketing is the widest category on this site because the word covers everything between a visitor arriving and a sale happening. The plugins split into recognizable jobs: email platforms that live on your site – MailPoet Premium, FluentCRM – versus connect-to-a-service integrations – ConvertKit, HubSpot; capture and popups – OptinMonster, Thrive Leads, Hustle, Icegram; social distribution – Revive Old Posts, Social Auto Poster Pro, Social Warfare, Monarch Social, FS Poster, Bit Social Pro; and the specialists – affiliate link management with ThirstyAffiliates, content planning with CoSchedule, Pinterest optimization with Tasty Pins, chat widgets with Chaty Pro. The reviews organize by job, not brand, because the correct sequence is: pick the job, then compare the tools inside it.

SUMO (Fantastic Plugins) is the WooCommerce payments suite: subscription products, payment plans, deposits and…

ThirstyAffiliates is the affiliate link manager: cloaked redirect links (/refer/product instead of raw affiliate…

A content team that plans posts in one tool, schedules social in another, and…

Thrive Leads is the list-building specialist of the Thrive suite: ten-plus opt-in form types…

ConvertKit – now branded simply as Kit – was built for people whose business…

Running an Amazon affiliate site is a conversion game played in small margins: the…

FluentCRM is the self-hosted answer to marketing automation: a full CRM – contacts, tags,…

Moving email marketing off Mailchimp and into WordPress stopped being a compromise a few…

HubSpot’s official WordPress plugin (historically Leadin) is the free on-ramp to the HubSpot CRM:…

Publishing a post and then manually resharing it to six social networks is a…

Hustle (WPMU Dev) covers the conversion toolkit – popups, slide-ins, email opt-in forms, announcement…