YITH WooCommerce Wishlist is the save-for-later layer: customers save products to wishlists – private or shareable – returning to purchase later, with the wishlist itself becoming a marketing asset (email campaigns to wishlist contents, shareable lists driving gift purchases, price-drop alerts for saved items). The behavioral math is established: not every shopper buys in session, and the wishlist converts “not now” into a tracked future customer instead of a lost one. Premium adds the depth: multiple wishlists per user, estimated-cost display (gift registries), shareable links, and integration hooks feeding email tools. Against recovery tools like YITH Recently Viewed Products (implicit history) and the WooCommerce family, the wishlist is explicit intent – the customer’s own declaration of what they want.
The 4.1x line shows active maintenance including a security patch (4.18.1, wishlist-title vulnerability) alongside WordPress 7.1 and WooCommerce 11.1 compatibility. One of the most-installed wishlist plugins in the category.
Competitive Features
- Save-for-later wishlists – products tracked for return
- Multiple wishlists (Premium) – organized collections per user
- Shareable lists – gift and registry workflows
- Estimated cost display – registry totals visible
- Email marketing hooks – wishlist contents feed campaigns
- Private/public modes – visibility per preference
- Move-to-cart flows – wishlist-to-purchase frictionless
Key Features
- Guest wishlists – saving without accounts
- Wishlist page customization – branded display
- In-loop add buttons – wishlist from catalog
- Stock and price alerts (via integrations) – return triggers
- Admin statistics – wishlist popularity visible
- Theme compatibility – standard templates respected
- Translation ready – multilingual compatible
Comparison with Competitors
YITH Wishlist vs TI WooCommerce Wishlist
| Aspect | YITH Wishlist | TI Wishlist |
|---|---|---|
| Install base | Among the largest | Solid niche |
| Multi-lists | Yes (Premium) | Yes |
| Ecosystem | YITH suite | Standalone |
| Billing model | GPL license | Freemium |
| Best for | YITH-stack stores | Independent needs |
Bottom line: Both implement the wishlist standard; YITH brings the larger install base and YITH-ecosystem integration at GPL pricing.
YITH Wishlist vs YITH Recently Viewed Products
| Aspect | YITH Wishlist | Recently Viewed Products |
|---|---|---|
| Intent | Explicit (customer saved) | Implicit (behavior trail) |
| Signal strength | Highest | Moderate |
| Coverage | Only saved items | Everything viewed |
| Together? | Yes | Yes |
Bottom line: Recently Viewed captures the implicit trail; wishlists capture declared intent – the strongest recovery signal a customer can give. Personalization stacks run both.
Recommended Stack – wishlists pair with email marketing: pair wishlist delivery with YITH Email Templates so recovery campaigns arrive carrying the brand.
Official Changelog
Version 4.18.1
Release Date: September 7, 2026
- Fix: security vulnerability when changing the wishlist title.
Version 4.18.0
Release Date: August 26, 2026
- New: support for WordPress 7.1.
- New: support for WooCommerce 11.1.
- Update: YITH plugin framework.
Version 4.17.0
Release Date: July 21, 2026
- New: support for WooCommerce 11.0.
- Update: YITH plugin framework.
Frequently Asked Questions
What does a wishlist do for conversion?
It converts “not now” into tracked intent: shoppers who don’t buy in-session leave a declared list of wants – the future-purchase signal that email campaigns, price alerts, and gift seasons monetize.
Can customers share wishlists?
Yes – shareable links serve gift workflows and registries: birthdays, weddings, holidays – with estimated-cost display (Premium) making registry totals clear.
Do guests need accounts?
No – guest wishlists work session-based, with prompts to save permanently via account when the list matters.
Was there a security patch recently?
Yes – 4.18.1 fixed a wishlist-title vulnerability; running current versions is the standing rule.
How do wishlists feed email marketing?
Integration hooks expose wishlist contents to email tools – campaigns targeting saved items (price drops, back-in-stock, gentle reminders) being the highest-converting recovery messages available.
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